Pay-Per -Click Advertising

                                    Pay-Per-Click Advertising

What is   Pay-Per-Click Advertising?

                                            PPC stands for Pay-Per-Click. PPC is an online advertising model in which a publisher is paid when the ad is clicked. Pay Per click program allows you to acquire a position in search engine by choosing the price you want to pay for each visitor you receive.

So far PPC is the most direct marketing strategy ever invented. In PPC you do not have to worry fixing  keywords or links.

All you have to do is figure out how much you are willing to pay for the keywords and buy your position. You only then pay for people who actually click on your site.

To understand more here how pay per click marketing work...

1.You create your own page title, description of the page and links as you want can bring visitors to your site to make money.

2.Enter the phrase and keywords that would bring on the listing to appear.

3.You will put the amount of the keyword  that you are willing to pay for every click on your site. You can pay a little amount on some relevant keywords.

4.The amount you set on the keyword would then be compared to other bidders for the same keyword and then the results of the bidding are return to the user and the highest bid will appear first.

Types of Pay-Per-Click Advertising ads:

1.Text Ads

2.Display Ads

3.Shopping Ads

What are the Major Pay-Per-Click Advertising Platforms?

1.Amazon Advertising

2.Microsoft Advertising

3.Google Ads

What are the Benefits of Pay-Per-Click Advertising?

• It reaches the audience cost effectively.
• It provide instant traffic.
• It drive warm leads.
• PPC user data helps you SEO strategy.
• PPC ads does 'not depend on algorithm Changes.
• It offer multi-layered targeting options.
• PPC user data benefits your social  media strategy.
• It allow for smart retargeting.

Advantages :

• Cost effective- It can be good value for money. You can choose to spend as much or little as you like.
• Targeted-You can choose your audience according to demographics like location ,language and device.
• Measurable- It can be setup to carefully measure effectiveness. You can determine exactly how much  your return in investment is.
• Customizable- as you run your campaigns, you can make many small adjustment to improve based on what work best.
• Training resources-There are many online courses, and training materials to help you develop your skills.
• Fast- You will see the impact of your PPC efforts almost immediately

Disadvantages:

• Time investment- you need to invest time into optimizing and improving to get the best result.
• Skill required-It can take some practice to setup effective campaign.
• Cost can quickly add up-You will need to allocate some budget for PPC campaigns, unlike SEO tactics where the in vestment is time and skills.
• Click and visits don't allows lead to sales- you will need to convince the user to convert once they reach your website.

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What is Affiliate Marketing?

                                   

                          

                                                                  Affiliate marketing

What is affiliate marketing?

Affiliate Marketing is the process by which an affiliate earns a commission for marketing another person's or company products. The affiliate search for a product they enjoy then promotes that product and earns a piece of the profit from each sale they make.

Affiliate marketing involves referring a product or service by sharing it on a blog, social media platforms and website.

The affiliate earns a commission each time make a purchase through the unique like associated with their recommendation.

How do affiliate marketers get paid?

In affiliate marketing  you are paid for the performance. There are three types:

1. Pay- per -click --> It is an online advertising model in which advertisers pay each time a user clicks on one of theirs ads

2.Pay- per -lead--> It is an online advertising pricing model, where the advertisers pay for an explicit sign up from a consumer interested in the advertiser's offer. It is otherwise called online lead generation.

3.Pay- per- sale--> The advertiser pay a commission to the website owner whenever a user first of all click on an affiliate link or on a banner on which it is being  promoted and then buy a product or place an order.

What are Affiliate Marketing Network?

1.Amazon Affiliate

2.Awin 

3.Avangate Affiliate

4.Peerfly

5.Flexoffers

6.JVZoo

7.Flipkat

How does affiliate marketing work?

1.Seller and the Creator

The seller is a vender, merchant, product creator or retailer with the product to market. The seller may be solo entrepreneur or large enterprise. The product may be household goods, or service like makeup tutorial.

The seller does not need to involve in marketing, but they may be advertiser and profit from the revenue sharing associated with the affiliate marketing.

2.The affiliate or advertiser

The publisher is also known as affiliate or partner. The affiliate promote the product to persuade consumers that is valuable or beneficial to them and convince them to purchase the product. If the consumer does end up the buying the product, the affiliate receives a portion of the revenue made.

3.The consumer

When consumers buy the product, the seller and the affiliate share the profit. Sometimes the affiliate will choose to  be upfront with the consumer by disclosing  that they are receiving commission for the sales they make.