What is digital marketing?
Digital marketing defined as projection of convectional marketing ,its tool and strategies on Internet.
It is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, SEO , Pay per click, and email marketing. Digital marketing differs from traditional marketing in that it involves the use of online channels and methods that enable business and organizations to monitor the success of their marketing campaigns, often in real time, to better understand what does and doesn't work.
Difference between traditional and digital marketing?
Many business struggle with deciding what kind of marketing to do, because their budget will only stretch to one or the other, not both. The decision that must be made are not easy; which method of marketing will give me the most amount of sales and profits?
How do i know if my marketing is working? Who should i trust with my marketing? Should i do it myself? To clarify the terms, the use of print ads on newspapers and magazines is a simple example of traditional marketing. Other examples include flyers that put in mail boxes commercials both on TV ,radio and billboards.
On a other hand invests on building a website, advertising the brand name through different social media such as Facebook, Twitter and You tube, this is digital marketing.
Benefits of Digital marketing?
1.You can target a new audience , but also an international one.
2.Your audience can choose, how they want to receive your content.
3.Interaction with audience is possible with use of social media networks.
4.Digital marketing is cost-efficient.
5.Data and results are easily recorded.
6.Level paying field.
7.Real time results.
TYPES OF DIGITAL MAKETING:
a. Search engine optimization
b. Pay per Click
c. Social media marketing
d. Content Marketing.
e. Email marketing
f. Affiliate marketing
e. Viral marketing
g. Mobile marketing.
