Pay-Per -Click Advertising

                                    Pay-Per-Click Advertising

What is   Pay-Per-Click Advertising?

                                            PPC stands for Pay-Per-Click. PPC is an online advertising model in which a publisher is paid when the ad is clicked. Pay Per click program allows you to acquire a position in search engine by choosing the price you want to pay for each visitor you receive.

So far PPC is the most direct marketing strategy ever invented. In PPC you do not have to worry fixing  keywords or links.

All you have to do is figure out how much you are willing to pay for the keywords and buy your position. You only then pay for people who actually click on your site.

To understand more here how pay per click marketing work...

1.You create your own page title, description of the page and links as you want can bring visitors to your site to make money.

2.Enter the phrase and keywords that would bring on the listing to appear.

3.You will put the amount of the keyword  that you are willing to pay for every click on your site. You can pay a little amount on some relevant keywords.

4.The amount you set on the keyword would then be compared to other bidders for the same keyword and then the results of the bidding are return to the user and the highest bid will appear first.

Types of Pay-Per-Click Advertising ads:

1.Text Ads

2.Display Ads

3.Shopping Ads

What are the Major Pay-Per-Click Advertising Platforms?

1.Amazon Advertising

2.Microsoft Advertising

3.Google Ads

What are the Benefits of Pay-Per-Click Advertising?

• It reaches the audience cost effectively.
• It provide instant traffic.
• It drive warm leads.
• PPC user data helps you SEO strategy.
• PPC ads does 'not depend on algorithm Changes.
• It offer multi-layered targeting options.
• PPC user data benefits your social  media strategy.
• It allow for smart retargeting.

Advantages :

• Cost effective- It can be good value for money. You can choose to spend as much or little as you like.
• Targeted-You can choose your audience according to demographics like location ,language and device.
• Measurable- It can be setup to carefully measure effectiveness. You can determine exactly how much  your return in investment is.
• Customizable- as you run your campaigns, you can make many small adjustment to improve based on what work best.
• Training resources-There are many online courses, and training materials to help you develop your skills.
• Fast- You will see the impact of your PPC efforts almost immediately

Disadvantages:

• Time investment- you need to invest time into optimizing and improving to get the best result.
• Skill required-It can take some practice to setup effective campaign.
• Cost can quickly add up-You will need to allocate some budget for PPC campaigns, unlike SEO tactics where the in vestment is time and skills.
• Click and visits don't allows lead to sales- you will need to convince the user to convert once they reach your website.

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